Should You Use a Pseudonym?

I actually have a couple of these problems and its with sadness that I'm realizing I need to do this for my art, writing, and maybe even adopt a different professional name. I guess I should have a long time ago. Well, I couldn't when my dad was alive... Honestly, he should have done that to.
Anyway, its all about marketing and branding.
Hammerstein is probably not writing romances.
Valencia is probably not writing Action thrillers.
"berry's" write sci-fi (Roden & Brad). lol
Fantasy writers love initials.
J.R.R. Tolkien
J.K. Rowling
M. Night Shamalon (sounds like shamen)
If your writing porn then get a porn name.
Here's the NYT's Best Seller list so you can see what goes with what:
www.nytimes.com/best-sellers-books/

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